Cold email a VC, especially me - here's how

Most VC hate cold emails from entrepreneurs. Reasons vary: i) often times cold pitches are poorly prepared; ii) skeptical VC will say to themselves “why couldn’t you find a warm relationship to fund this” or “why am I seeing this and not someone else;” iii) some VC insist that you actually go out and find a connection to intro you to them directly; and iv) VC are self-important pricks that want to feel like they’re top of mind for referrals for the best deals. 

 

Well, at Blossom Street Ventures we love cold emails from entrepreneurs and my email is on our website (sammy@blossomstreetventures.com).  You’ve got better things to do than find a mutual connection to make a warm intro, you probably don’t know me directly, and I’m not self-important so please do reach out.  That said, no one likes poorly prepared pitches. Here’s a few things to keep in mind when making yours:

 

-Your opening paragraph is everything.  Your email to any VC should be no more than 1 paragraph and include only one attachment.  That attachment shouldn’t be anything more than a 10 to 15 page pdf deck.   Your paragraph is way more important than the deck because it’s the first thing I’m going to look at, so take one sentence to tell me what the business does, one sentence sharing the numbers you’re most proud of (revenue, users, growth, cash efficiency), and one sentence that includes your ask (for instance you’re raising $3mm at a $10mm pre).  Based on that one paragraph, a VC will decide whether to move on to the deck. 

 

-The deck should be simple.  The deck should be no more than a 10 page deck (you’ve got better things to do than make a 30 page book).  Stretch to 15 pages if you must.  Your key slides are as follows: i) what the company does; ii) the problem your big market is facing; iii) historical financials/major numbers; iv) team including your email address; v) customers won to date and key metrics of the value you provide them; vi) your ask.  As you can see that’s only 6 bullet points, which means 6 slides is perfectly adequate. 

 

Remembers the purpose of your email isn’t to get funding – no VC funds a company based on an initial email.  Rather, the purpose of your email is to get a conversation.  Keep it short, keep it simple, and your cold email will be well on its way to that all important first conversation.   

 

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