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Fresh Insights

Welcome to Fresh Insights, the Blossom Street blog. Explore our posts for the latest analyses, SaaS data, operational best practices, and funding landscape insight.

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It's Not Just AI: What's Really Driving the Highest SaaS Multiples in Q2 2026

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The Price of Profitability in SaaS: A Lot of Valuation

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Q2 2026 SaaS Comps Show Improvement for High Growth

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What Should SaaS Spend on COGS, S&M, R&D, and G&A? The Data from 57 Public Co's

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The 20% COGS Rule Is Wrong: Benchmarks from 57 Public SaaS Companies

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How Much Is Too Much G&A in SaaS?

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Rule of 14: How Close Are Public SaaS Companies to Rule of 40?

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The 11-Month Payback: How Efficient was SaaS in 2025?

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S&M Efficiency in SaaS: Benchmarks from 57 Public Companies

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SaaS S&M Spend Trends from 2022 to 2025

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3 Years of R&D SaaS Spend Data

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Key considerations when pricing SaaS products

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Our Final Analysis: Q1 Earnings Calls Show Enterprise Software Is AI's Biggest Beneficiary

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SaaSpocalypse Is Wrong: What 50 SaaS CEOs Actually Said About AI's Impact on Enterprise Software

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The Best Annual SaaS AE Data We've Seen

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Assessing Pipeline Health in B2B SaaS

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What The Best Investor Updates Look Like

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The Best Quotes on AI from 45 SaaS Earnings Calls

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SaaS Best Practices from ServiceTitan

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8 Big Themes on AI from 40+ SaaS Earnings Calls

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Why It's So Damn Important to Avoid Non-ICP Customers

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Public SaaS Co's are Having a Banger of an Earnings Season

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Another Bad Article with the SaaS is Dead Narrative

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The 7 Commandments of SaaS Pricing

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