Data that shows SaaS does scale

Does SaaS scale? We’ve never seen anyone show the data that says it actually does. Below, we attempt to use two metrics to drive home the point that SaaS does indeed scale, getting more cash efficient as companies get bigger.

The first metric we look at is historical cash efficiency. We measure cash efficiency as revenue / [equity + debt — cash] or simply put, revenue / historical net investment. The data below for the last 73 SaaS IPO’s shows at the time of IPO, SaaS companies generated on median $0.60 of revenue for every dollar of net investment up to the IPO. The average is higher at $0.92 of revenue for every dollar of investment. ARR is a close proxy to revenue, so comparing revenue to net investment works well as a proxy for historical cash efficiency. Furthermore, these are fine metrics so long as you have net dollar retention greater than 100%+ meaning you never lose that $0.60 of revenue and actually grow it over time.

In order to show that SaaS scales, we compare the revenue / net investment metric of $0.60 to another metric we really like, which is [current year revenue — last year’s revenue] / current year operating loss, or simply put new revenue / current operating loss. If SaaS companies get more efficient over time and truly scale, we would expect to see this figure which is a more current metric be higher than the historically looking revenue / net investment. Sure enough, it is. The new revenue / operating loss median is $0.96 and the average is $1.59. Those metrics are materially higher, meaning SaaS companies have been more efficient in generating recent revenue as opposed to revenue since day 1. SaaS does indeed scale as companies get bigger.

Sammy is the Managing Partner and Co-Founder of Blossom Street Ventures. Visit us at and email directly at We invest in companies with run rate revenue of $3mm to $30mm, with year over year growth of 20% to 100%+ depending on revenue. We lead or follow in growth rounds and special situations like inside rounds, small rounds, rushed rounds, corralling investors with our term sheet, cap table clean up, and extensions. We can commit in 3 weeks and our check is $1mm to $4mm. Also visit for always up-to-date SaaS metrics.