The general rule of thumb for spending in SaaS is 40/40/20. In other words, 40% of operating expense should be on R&D, 40% should be on sales and marketing, and 20% should be on G&A. 21 SaaS companies have gone public from 2018 to today, so we wanted to see what their ratios are. Perhaps…
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We took a look at the data from 15 publicly traded software companies during the recession. The data is below. 1. Growth fell 15% on median. During the first 4 quarters of the recession highlighted in yellow, YOY growth fell 15% on average across those quarters. Only 4 companies showed more significant YOY drops…
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If you haven’t subscribed to SaaS Capital’s emails, you should. They put out fantastic data on the SaaS market. The release below came from Managing Director Rob Belcher recently. In it, he shares some observations from the past year. The below is verbatim from Rob. “SaaS is about to enter its third decade, and…
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I read “Chaos Monkeys, Obscene Fortune and Random Failure in Silicon Valley.” The book is a 2015 vintage, but a lot of the lessons and take-aways are relevant today. It’s a great read that I would highly recommend; key excerpts are below. FB’s data isn’t that valuable. “The miserable conclusion was that Facebook, though…
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Peloton’s prospectus (known as an S1) is fantastic in that the company shares a lot of data about the business. One trend however, really jumped out at us: while user engagement is increasing dramatically, churn is not declining. Below is a more detailed graphic which shows the trend. As you can see, old cohorts are…
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Profitability is not a requirement in SaaS. Of the 64 SaaS IPO’s below, 53 of them were not profitable at the time they went public (83%). Clearly a certain level of burn is ok so long as you’re growing, but what is that level? On median, the operating margin was -23%, meaning for every $1…
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Below we present the graphics of two startup stories: Casper and Zoominfo. Both companies went public, both are venture backed, and that’s where the similarities end. Casper is an ecommerce company that sells mattresses online. They IPO’d 6 years after founding and grew organically thanks to $248mm in equity funding. Zoominfo provides data on leads….
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Sequoia put out a great post with their take on the coronavirus and suggestions for adapting to the oncoming business slowdown. You can find it here. I’ve spoken with quite a few of our founders as well; insights from our portfolio are below. It’s ok to lose a year. We’ve let our founders know…
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Growing SaaS cohorts Before we get into the meat of this post, first, a quick refresher: a cohort is a group of customers acquired at a particular time; for instance the “January 2018” cohort would be those customers who were acquired in January 2018. One very important measure in SaaS is cohort growth. Often times this…
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That’s an aggressive title for a blog, but the data shows it may be true. We looked at the quarterly revenue growth of 47 tech companies before and after the recession and remarkably, the sector performed well. Below is the data. Software. Only 4 companies showed real YOY drops during the recession and as a group,…
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