The People's VC

We look for founders who are cash efficient, scrappy, and pragmatic. We invest in SaaS companies with ARR of $3mm to $30mm. We can lead or follow. We'll do traditional growth rounds and 'special situations' like inside rounds, small rounds, rushed rounds, corralling investors with our term sheet, extensions, and cap table clean up. We can commit in 3 weeks and our check is $1mm to $4mm. We'll invest anywhere in the first world. We welcome hearing from founders directly and don't require a warm intro. Email our Managing Partner at

The Numbers


Companies Funded
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Decision Process
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Our Approach

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The Blossom Street
Ventures Blog

Benchmarking net dollar retention

Net dollar retention is arguably the most important measure in SaaS. Formulaically when measured over a 12 month period, it’s ARR 12 months ago + upgrades — downgrades — churn that occurred over the following 12 months, all divided by that beginning ARR. A healthy SaaS business has net dollar retention over 100% because upgrades in the customer base…
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SaaS headcount makeup

What percent of SaaS employees should be in R&D, or sales & marketing, or G&A? It’s a question that was recently posed to us, so we looked at the prospectus’ of 41 large and recognizable SaaS companies to find the data. Observations are below.   Median headcount. The median headcount of the dataset was 834…
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The risk of M&A in SaaS

In 2020, Unity Software went public and one very interesting graphic from their prospectus is below. It shows their journey to becoming a public company (founded 2004) and one thing that stands out is the number of acquisitions they’ve made along the way. Unity has made no less than 4 important acquisitions since founding, which…
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Recruiting great SaaS sales talent

The Bridge Group is a SaaS sales consulting firm that we hold in very high regard.  They release outstanding sales data which can be found at their site,  We recently reviewed their “Sales Hiring Hourglass” which is primer on hiring B2B sales talent.  It’s well worth the read, and below I summarize some of…
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