The People's VC

We look for founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $3mm to $30mm of run-rate revenue, with year over year growth of 20% to 100%+ depending on revenue. We'll invest anywhere in the US, Canada, UK, Australia, and broader Europe. We prefer to lead, but also follow. Our check is $1mm to $4mm. We like traditional growth rounds as well as leading or filling inside rounds, extensions, supplementing debt facilities with equity, small rounds in big companies, overlooked sectors, and fast rounds. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

The Numbers


Companies Funded
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Decision Process
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Our Approach

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The Blossom Street
Ventures Blog

International can unlock SaaS growth

If you’re looking for your next leg of growth, look to international markets. Below are examples of software companies and B2C companies that IPO’d in 2021, where international expansion is a key to future growth. Quotes are taken directly from prospectuses of each company. Samsara. “we have a growing international presence, with approximately 10% of…
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Tech’s recession resilience

That’s an aggressive title for a blog, but the data shows it may be true. We looked at the quarterly revenue growth of 47 tech companies before and after the 2008 recession and remarkably, the sector performed well. Below is the data. Software. Only 4 companies showed real YOY drops during the recession. Calidus Cloud…
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The right way to price SaaS

Price Intelligently put out phenomenal content on how to price your SaaS product. A link to the full report is at the end of this blog and it’s well worth the read. Below are our biggest takeaways. Don’t use competitors’ pricing as your basis. “the biggest downside of competitor based pricing should be obvious. You…
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Founder paydays at IPO

When a startup founder shepherds his company to a successful exit (IPO), what are the paydays like? We dove into major tech IPO’s since 2018 to find out. Note that paydays aren’t necessarily what the founders took home at the IPO (shares are usually subject to a 6 month lockup), rather they’re what the founder…
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