The People's VC

We look for founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $1mm to $30mm of run-rate revenue, with year over year growth of 20% to 100%+ depending on revenue. We'll invest anywhere in the US, Canada, UK, Australia, and broader Europe. We prefer to lead, but also follow. Our check is $1mm to $4mm. We like traditional growth rounds as well as leading or filling inside rounds, extensions, supplementing debt facilities with equity, small rounds in big companies, overlooked sectors, and fast rounds. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

The Numbers


Companies Funded
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Total Capital
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Decision Process
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Our Approach

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The Blossom Street
Ventures Blog

Strategic investors are NOT important

Entrepreneurs are always looking for “Strategic Investors” — corporate VC such as Intel, Verizon, SAP, Microsoft, Salesforce, Cisco, InQTel, etc. The view is that these investors provide not only capital, but also guidance on the product roadmap, engineering/dev resources, critical introductions, and they’re often customers themselves. Demand for strategic investors lead us to ask: how important are…
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Learnings from a SaaS IPO – Expensify

Expensify is a software company that went public in 2021. Below are some of the highlights and learnings from their prospectus. What they do. “Expensify is a cloud-based expense management software platform that helps the smallest to the largest businesses simplify the way they manage money. Every day, people from all walks of life in…
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Learning from Yahoo’s mistakes

Nicholas Carlson wrote a fantastic book about Yahoo entitled “Marissa Mayer and The Fight to Save Yahoo.” Below I have paraphrased what I found to be valuable sections, verbatim; the full book is definitely worth the read. Allow employs to give feedback, anonymously. The questions were submitted during the week leading up to the FYI…
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$49k is the median ACV

Average Contract Value is an important metric in SaaS, but don’t obsess over it as retention, cash efficiency, and growth should come first (in that order). The last 73 SaaS companies to IPO had a modest median ACV of $49,263. A few observations: Bigger software companies have smaller ACV’s. To do the analysis, we looked…
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