The People's VC

We're not unicorn hunters and don't believe in high burn, uneconomic models that reach for market share. We look for solid businesses built by founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $2mm to $30mm of run-rate revenue, with year over year growth from 20% to 50%+ depending on revenue. We'll invest anywhere in the US or Canada, and can look at international opportunities. We prefer leading, but also follow. We like plain-vanilla preferred stock in traditional growth rounds, inside rounds, recaps, small rounds, secondaries, and restructurings. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

Who We Are

The Numbers


Companies Funded
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Check Size
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Decision Process
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Our Approach


Our portfolio is diverse and includes software and other recurring revenue models.

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The Blossom Street
Ventures Blog

VC will own 53% at exit

How much of your company will VC own at the time you exit? We looked at the level of VC ownership of 160 tech companies at the time they went public to answer that question. The median and average level of VC ownership at exit was 53% and 51% respectively. By the time of exit,…
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Strategic investors dont matter in tech

Strategic investors, defined as corporations that make venture investments, can be a valuable source of capital but are they critical? No. We dug through the filings of 160 tech companies and found that only 29 of them had a strategic investor (18%).   Some industries have more prevalence of strategic investment than others. For instance,…
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Consumer tech multiples here for Q2

Below are revenue multiples for publicly traded consumer tech companies we follow (B2C). Industries and therefore multiples vary widely. Commentary is below. If you’re looking for data on SaaS multiples, check out our post from last week.   Social media came down to 15.6x. Multiples rose steadily through 2020 peaking at 22.7x on median in…
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An easy way to improve net dollar retention

Maintaining net dollar retention over 100% is critical to the health of your SaaS business and getting a premium valuation. One easy hack to improve NDR is to include automatic price escalators in your annual contracts with customers. Our portfolio companies do this, and the automatic price increase upon renewal is anywhere from 5% to…
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