The People's VC

We look for founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $3mm to $30mm of run-rate revenue, with year over year growth of 20% to 100%+ depending on revenue. We'll invest anywhere in the US, Canada, UK, Australia, and broader Europe. We prefer to lead, but also follow. Our check is $1mm to $4mm. We like traditional growth rounds as well as leading or filling inside rounds, extensions, supplementing debt facilities with equity, small rounds in big companies, overlooked sectors, and fast rounds. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

The Numbers


Companies Funded
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Decision Process
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Our Approach

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The Blossom Street
Ventures Blog

Learnings from a founder that sold to FB

I read “Chaos Monkeys, Obscene Fortune and Random Failure in Silicon Valley.”  The book is a 2015 vintage, but a lot of the lessons and take-aways are relevant today.  It’s a great read that I would highly recommend; key excerpts are below.   FB’s data isn’t that valuable.  “The miserable conclusion was that Facebook, though…
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Growing your SaaS cohorts

Before we get into the meat of this post, first, a quick refresher: a cohort is a group of customers acquired at a particular time; for instance the “January 2018” cohort would be those customers who were acquired in January 2018. One very important measure in SaaS is cohort growth. Often times this is depicted…
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SaaS M&A multiples at ~7.6x

PING is being acquired by Thoma Bravo, which means we have another software M&A comp. Alongside multiples of publicly traded SaaS companies, public SaaS acquisitions are some of the most relevant you can look at for deriving SaaS revenue multiples. These transactions are all cash, the financials are public and audited, and these are all…
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International can unlock SaaS growth

If you’re looking for your next leg of growth, look to international markets. Below are examples of software companies and B2C companies that IPO’d in 2021, where international expansion is a key to future growth. Quotes are taken directly from prospectuses of each company. Samsara. “we have a growing international presence, with approximately 10% of…
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