The People's VC

We look for founders who are cash efficient, scrappy, and pragmatic. We invest in SaaS companies with ARR of $3mm to $30mm. We can lead or follow. We'll do traditional growth rounds and 'special situations' like inside rounds, small rounds, rushed rounds, corralling investors with our term sheet, extensions, and cap table clean up. We can commit in 3 weeks and our check is $1mm to $4mm. We'll invest anywhere in the first world. We welcome hearing from founders directly and don't require a warm intro. Email our Managing Partner at

The Numbers


Companies Funded
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Decision Process
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Our Approach

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The Blossom Street
Ventures Blog

Average contract value in SaaS

Average Contract Value is an important metric in SaaS. If it’s trending up and to the right, it’s a sign that customers are upgrading more than they’re downgrading, the base is getting more “enterprisey”, and you’re really focusing on the ideal customer. However, the last 73 SaaS companies to IPO had a modest median ACV…
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The 12 commandments of customer success

We’ve had the good fortune of learning from and investing in SaaS businesses with excellent customer retention and upsells. Below are some of the key learnings we’ve gathered over time. The Customer Success Team is not the only group in charge of customer success. Preventing churn is everybody’s job, so your engineers should talk to…
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What big VC look for in a CEO

Recently, we got a hold of an investor letter from one of New York’s finest late stage venture funds. The letter shared insights into what the fund looks for in a management team, which resonated with us. Below we share these points, verbatim. We like CEOs that are patient with us and believe that all…
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Layoffs at a startup done right

At some point you may have to lay off a chunk of your team to reduce burn, especially now. Large layoffs at a startup are particularly challenging because the team is small, everyone works in the same office or at least closely, and the impact to the culture can be dramatic. Additionally since group layoffs…
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