The Anti-VC

We're not unicorn hunters and don't believe in high burn, uneconomic models that reach for market share. We look for solid businesses built by founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $2mm to $20mm of run-rate revenue and year over year growth of 50%+. We'll invest anywhere in the US or Canada, coast to coast and through the Midwest. We prefer leading $1mm to $10mm Series A or B rounds, but can also follow. We like plain-vanilla preferred stock in traditional growth rounds, inside rounds, recaps, secondaries, and restructurings. Unlike other VC, we like hearing from founders directly; email our Managing Partner any time at

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Our portfolio is diverse and includes software, e-commerce, and marketplaces.

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The Blossom Street
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Lessons from a boostrapped sports data exit

We had the chance to speak to Ben Weiss, founder and CEO of Zcruit.  Zcruit was acquired by Reigning Champs in November 2017.  Ben shared his story with us and lessons from his journey are below.   What is Zcruit? Zcruit helps colleges sports teams access information on recruits.  Ben started working for the Northwestern football…
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What founders make at exit

When a startup founder shepherds his company to a successful exit (IPO), what are the paydays like? We dove into the major tech IPO’s of 2018 and 2019 to find out. Note that paydays aren’t necessarily what the founders took home at the IPO (shares are usually subject to a 6 month lockup), rather they’re…
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Lessons from an SMB exit

We caught up with Sasha Poljak, the Executive Chairman of Ximble, about Ximble’s successful exit to Paycor.  Ximble is a staff scheduling and time tracking platform used by SMB’s to organize their workforce.  Learnings from Sasha’s story are below.   Ximble was born from an observed problem.  The founder’s sister in laws was a nurse.  He…
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The story of Clario’s exit

We recently had the chance to catch up with Chris Wood, one of the founders of Clario Medical Imaging, about his successful exit to Intelerad.  Clario Medical Imaging is workflow management software for radiologists.  Learnings from Chris’ story are below.   At first, Clario was unsuccessful.  Clario started in 2005.  The company had the license…
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