The People's VC

We're not unicorn hunters and don't believe in high burn, uneconomic models that reach for market share. We look for solid businesses built by founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $2mm to $30mm of run-rate revenue, with year over year growth from 20% to 50%+ depending on revenue. We'll invest anywhere in the US or Canada, and can look at international opportunities. We prefer leading, but also follow. We like plain-vanilla preferred stock in traditional growth rounds, inside rounds, recaps, small rounds, secondaries, and restructurings. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

Who We Are

The Numbers


Companies Funded
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Total Capital
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Decision Process
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Our Approach


Our portfolio is diverse and includes software and other recurring revenue models.

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The Blossom Street
Ventures Blog

SaaS and Tech CEO salary data

There is no dataset explicitly outlining salary levels at early stage companies, but we can see salaries from tech companies prior to IPO. The data below shows the salaries of 162 tech company CEO’s at IPO. A few observations stand out:   Some of the best CEO’s take the lowest salaries. For instance, Marc Benioff…
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Learnings selling SaaS to SMB

Fresh Works just filed their prospectus (S1) to go public. Below we summarize the major points which we found interesting for running your SMB focused business. Fresh Works is large and growing, and unprofitable. “total revenue was $172.4 million and $249.7 million in the years ended December 31, 2019 and 2020, respectively, representing a year-over-year…
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Non-recurring revenue in SaaS

While the value of any SaaS business is derived from recurring revenue (ARR), do not forsake non-recurring revenue streams. If you do, you’re ignoring free financing and a way to make the product stickier. Non-recurring revenue streams like onboarding fees and installation fees are a fantastic source of cash. Other non-recurring revenue streams such as…
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Allbirds and Warby Parker’s IPO

Allbirds is about to go public. Their S1 is out (prospectus) and below are some of the key insights on their business. There is a lot to learn from Allbirds about omni-channel and ecommerce sales. Later in this blog, we show insights from Warby Parker’s prospectus. AllBirds insights from prospectus There are 27 stores of…
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