The People's VC

We're not unicorn hunters and don't believe in high burn, uneconomic models that reach for market share. We look for solid businesses built by founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $2mm to $30mm of run-rate revenue, with year over year growth from 20% to 50%+ depending on revenue. We'll invest anywhere in the US or Canada, and can look at international opportunities. We prefer leading, but also follow. We like plain-vanilla preferred stock in traditional growth rounds, inside rounds, recaps, small rounds, secondaries, and restructurings. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

Who We Are

The Numbers


Companies Funded
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Total Capital
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Check Size
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Decision Process
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Our Approach


Our portfolio is diverse and includes software and other recurring revenue models.

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The Blossom Street
Ventures Blog

SaaS learnings from the latest IPO

Definitive Healthcare just went public. While it may not be a household name in SaaS, there are some learnings from their prospectus. Below we summarize the highlights. It was a 10 year journey. “We were founded in 2011 by our CEO, Jason Krantz. Mr. Krantz founded the company to provide healthcare commercial intelligence that enables…
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How to sell code and dead startups

In 2017, we had a death in the portfolio. Once all the employees left, the only remaining assets were some patents, servers, domains, and a lot of code. Eventually we managed to sell that intellectual property (“IP”). Here is what we learned. Set expectations. The value of IP is a small fraction of what the…
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SaaS and Tech CEO salary data

There is no dataset explicitly outlining salary levels at early stage companies, but we can see salaries from tech companies prior to IPO. The data below shows the salaries of 162 tech company CEO’s at IPO. A few observations stand out:   Some of the best CEO’s take the lowest salaries. For instance, Marc Benioff…
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Learnings selling SaaS to SMB

Fresh Works just filed their prospectus (S1) to go public. Below we summarize the major points which we found interesting for running your SMB focused business. Fresh Works is large and growing, and unprofitable. “total revenue was $172.4 million and $249.7 million in the years ended December 31, 2019 and 2020, respectively, representing a year-over-year…
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