The People's VC

We're not unicorn hunters and don't believe in high burn, uneconomic models that reach for market share. We look for solid businesses built by founders who are cash efficient, scrappy, and pragmatic. We focus on companies with $2mm to $30mm of run-rate revenue, with year over year growth from 20% to 50%+ depending on revenue. We'll invest anywhere in the US or Canada, and can look at international opportunities. We prefer leading, but also follow. We like plain-vanilla preferred stock in traditional growth rounds, inside rounds, recaps, small rounds, secondaries, and restructurings. Unlike other VC, we like hearing from founders directly. Email our Managing Partner at

Who We Are

The Numbers


Companies Funded
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Decision Process
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Our Approach


Our portfolio is diverse and includes software and other recurring revenue models.

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The Blossom Street
Ventures Blog

Measuring SaaS health

In software, there are a few ways to measure the health of the customer base and stickiness of the product. Zuora does a nice job of showing four measures of customer health in their S1. Processed Transaction Volume Zuora’s first measure of the overall health of the business is processed transaction volume. According to their…
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First to market means nothing

First to market means nothing There are countless examples of ‘first to market’ not being a sustainable competitive advantage. Comparing the 2018 public offering of Spotify to Pandora’s original IPO in 2011 is a major example. Below are some excerpts from Pandora’s S1 (official IPO document filed with the SEC) that show its dominance at the…
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Measuring SaaS Contribution Margin, SumoLogic, and Confluent are public SaaS companies with excellent customer performance. In their prospectus’, each of these companies was generous enough to share beautiful contribution margin data. Specifically, shows the contribution margin of customers acquired in 2017, and SumoLogic and Confluent do it for customers acquired in 2018. It’s a very nice illustration…
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Building SaaS pipeline with SDR’s

I read Trish Bertuzzi’s book ‘The Sales Development Playbook’ and it was by far one of the best sales books I’ve read in a while.  The book focuses heavily on building pipeline with SDR teams.  This is the second post of a few I’m going to share about this book: there was so much good…
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