Eventbrite, which went public in 2018, provides good examples of cohort metrics. Eventbrite is a platform which helps you create, plan, and produce a live event. They make money on each ticket you sell to your live event. According to their S1, “in 2017, we helped more than 700,000 creators issue approximately 203 million tickets across approximately three million events in over 170 countries.” Net revenue (ticket fees) was $202mm in 2017, up from $133mm in 2016. Specific measures of their business, which can be applied to any B2C business, are below.
Eventbrite is a B2C business which does a wonderful job of showing us the key metrics to monitor for any B2C business. Cohort performance is critical, and if you measure your numbers the way Eventbrite does, so long as the trends hold strong, you’ll be well on your way to going public like they did.
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