While 98 SaaS companies disclose net dollar retention (which includes upgrades) at the time they went public, only 21 disclose gross dollar retention. That data is presented below and as you can see, median gross dollar retention is 95%. This figure is clearly subject to bias as so few companies report it, but it is nonetheless extraordinary. A few observations:
Selection bias. The fact that only 21 companies share their gross dollar retention while 98 share net dollar retention should indicate to you the data is highly subject to bias. In other words, only those companies with fantastic gross dollar retention are reporting it. Even though the median here is 95%, we continue to believe 80%+ gross dollar retention is a fine place to be so long as net dollar retention is over 100%.
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