If you’re looking for your next leg of growth, look to internationalmarkets. Below are examples of softwarecompanies and B2C companies that IPO’d since 2021, where internationalexpansion is a key to future growth. Quotes are taken directly from prospectuses of each company.
Klaviyo. “We have seen great success in these internationalmarkets, as sales outside of Americas represented 29.3% of our revenue in theyear ended December 31, 2022 and 30.7% of our revenue in the six months endedJune 30, 2023.”
Samsara. “wehave a growing international presence, with approximately 10% of our ARRgenerated from outside of the United States. Our industry-agnostic approach and the horizontal applicability of oursolution have enabled us to deploy our platform to a diverse set of industries”
Hashicorp. “Forfiscal 2021 and the nine months ended October 31, 2021, 25% and 27% of ourrevenue, respectively, was generated by customers outside of the United States.”
UserTesting. “Internationalrevenue represented approximately 15% of our total revenue in 2020 andapproximately 18% of our total revenue for the nine months ended September 30,2021.”
Braze. “Foreach of the fiscal year ended January 31, 2021 and the six months ended July31, 2021, approximately 40% of our revenue was generated outside of the UnitedStates”
Backblaze. “Whileour sales and marketing efforts have primarily focused on the United States,our existing customer base spans more than 175 countries, with 28% of ourrevenue originating outside of the United States for the year ended December31, 2020.”
NerdWallet. “Weexpanded our guidance to the UK with our recent acquisition of Know Your Money(KYM), we also expanded organically into Canada during the third quarter of2021, and have further plans to expand internationally.”
Amplitude. “For the year ended December 31, 2020 and six months ended June 30,2021, 36% of our revenue was generated outside the United States.”
Freshworks. “During the year ended December 31, 2020, 45%, 40%,and 15% of our revenue was derived from customers in North America; Europe,Middle East and Africa; and the rest of the world, respectively. based on our internal data and analysis, weestimate the annual potential market opportunity for our products to be $77billion.”
Allbirds. “In 2020, 24% of our net revenue came from outsidethe United States, signaling a strong foundation from which to scale ourbusiness globally.”
In summary, international markets matter and may be a nice growth unlockfor your existing product.
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