Eventbrite, which went public in 2018, provides good examples of cohort metrics. Eventbrite is a platform which helps you create, plan, and produce a live event. They make money on each ticket you sell to your live event. According to their S1, “in 2017, we helped more than 700,000 creators issue approximately 203 million tickets across approximately three million events in over 170 countries.” Net revenue (ticket fees) was $202mm in 2017, up from $133mm in 2016. Specific measures of their business, which can be applied to any B2C business, are below.
sammy@blossomstreetventures.com
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