Our data set has 96 SaaS companies who went public (filing their S1 prospectus). At the time of filing, the figure above was $0.65 cents on median and $0.95 on average. In other words, the typical SaaS company generated $0.64 of new revenue for every dollar of marketing spend. The year prior to the public filing though, the figure was $0.66. So even though these companies had median revenue of $105mm in the year they filed to go public and $66mm the year prior, they did not get more efficient. The data is below.
sammy@blossomstreetventures.com
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